![]() ![]() ![]() We are looking forward, and it’s time to recognize and salute the people behind the scenes that drive our industry forward,” said Whitworth. “Our commitment to our amazing network has never wavered - it has only grown stronger. The ads feature footage from various American cities, including Houston and Jonesboro, Arkansas. Titled “That’s Who We Are,” the new TV ad campaign “recognizes the passionate people behind America’s most loved beers,” A-B said in a release Wednesday. The negative publicity has also hurt A-B’s other brands, including Michelob Ultra. The company has had to provide financial support to distributors based on the extent to which sales have fallen: Some distributors will get between 20 cents to 50 cents back per case, depending on how severely their sales slipped, according to Beer Business Daily. Two marketing executives, Alissa Heinerscheid of Bud Light and Daniel Blake of A-B, have taken leaves of absences. Distributors are also facing financial difficulty because of a sharp decrease in Bud Light sales. A-B breweries have faced bomb threats and some employees were reportedly harassed. The episode became ground zero in America’s culture wars. Shortly after, A-B CEO Brendan Whitworth released an anodyne statement that angered LGBTQ+ advocates. Mulvaney posted a video on Instagram showing off the can, and it sparked anti-trans backlash and calls for a boycott. Bud Light rolls out a new ad campaign to turn around slumping sales ![]()
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